Welcome to Toy & Edu China 2021: The Largest Toy Show in South China

Our annual Toy & Education fair in Asia is back in 2021 and with a new and improved exhibition featuring the latest toys & games from Hong Kong, China, and beyond. As one of the largest toy markets globally, China’s potential industry growth presents huge opportunities for domestic and international manufacturers and buyers alike. From toys to educational games, this year’s toy expo will host and attract innovative industry leaders, rising brands, and up-and-coming labels from all around the world.  

Greater Bay, greater play

Toy & Edu China (The 33rd Shenzhen International Toy & Education Fair) will be held on 30 March – 1 April 2021 at the Shenzhen World Exhibition & Convention Centre. Located right in the centre of the Greater Bay Area, Shenzhen World is set to become one of the largest exhibitions and convention centres in the world. With state-of-the-art exhibition halls and food & beverage facilities, this marks our second consecutive year hosting the toy fair at the brand-new world-class venue. The annual exhibition attracts industry leaders and visitors from all over the globe, and this year will be no exception.

As the largest toy exhibition in South China, Toy & Edu China is a one-stop platform for global industry insiders to get a foothold into the huge China toy market. The 2020 toy fair successfully hosted 1,321 exhibitors from eight countries and regions across seven halls (140,000 sqm), with 61,553 visitors from 8 countries and regions in Asia, including Hong Kong, China, and more. The exhibitors who participate in our toy fair, which features toys and games, are given the opportunity to showcase their latest work to buyers from the Greater Bay Area and attendees worldwide.

Join Asia’s Leading Toy Fair from Anywhere – Hong Kong, Macau, Etc…

Toy & Edu China allows international brands and manufacturers to promote their products and increase brand exposure through both online and offline channels. The Toy & Education fair concurrently operates with Baby & Stroller China and Licensing China, providing invaluable market opportunities across all toys and games service sectors. To help everyone in the industry adapt to the new normal, we’ve launched a hybrid solution where exhibitors and buyers can participate in the toy exhibition regardless of their geographical location through a series of digital services. Those from Hong Kong, Macau, and overseas can easily join the toy fair through our E-connect 360 platform. Let the show begin!